DiVA-Test: Four steps to a successful business 

Most new business ideas fail. Do you know why? What is the best way to succeed? 

DiVA-Test is a new process which you can use to evaluate your business ideas and develop them based on what your customers really want. Take some of the risk out of starting up and maximise your chances for success. This approach can save you time and money.

Market research isn’t just about finding out about trends. It’s a practical way of establishing what your customers want, testing their reactions to your business ideas, and then using those reactions to shape and develop your business.

In this workshop, learn the DiVA-Test approach and then start applying it to your own ideas in a confidential one-to-one meeting with business expert, and DiVA-Test creator, Victor Higgs. 

You will leave this session with:

- An understanding of the steps involved for success with your new business

- Feedback on your ideas from a business expert

- An action plan for testing your business ideas with your customers

- Knowledge of how to use their opinions to develop your business

- Access to the DiVA-Test website, with information and resources

Who should attend?

Entrepreneurs, SMEs, sole traders, start ups, and inventors. The workshop will be of

particular value to anyone looking to start a business and to develop the commercial viability

of their new idea.

What to expect

• An examination of the key steps to create innovations that have a good fit with users,

and assessment of how viable your idea is.

• Expert advice to help you to use the process for your innovative solution and provide you

with the action plan for execution and implementation.

Workshop Objectives

Participation in this workshop will provide you with the knowledge to:

• Understand the key steps involved for success and adoption of your new business

opportunity

• Create an action plan to obtain the key information required

• Test the concept

• Get feedback

• Develop the successful solution

Upon attendance you will have an introduction to the DiVA-Test concepts and then a one-to-one meeting to help understand how you apply the process to your business idea and develop your action plan. You will be given details of how to access the DiVA-Test support website. The website contains information and resources designed to support the knowledge you gain from the workshop. 

Workshop Duration: 3 hours

Location: 22nd April 10.00-1.00 pm British Library Business and IP Centre 96 Euston Road London NW1 2DB

Cost: £30

Places are very limited book now to avoid disappointment

E-mail: market@applied-nanodetectors.com

Testimonial: Business Owner

“The DiVA-Test is excellent it has helped us launch two new products and sales are increasing everyday"